WeTune
Social platform for the music community
Year
2024
Timeline
2 months
Industry
Music
Responsibilities
Researcher
Interaction Designer
Visual Designer
Usability Tester
Challenge
Music sharing feels fragmented and impersonal, so the goal was to design a simple, intuitive way for people to share songs and connect authentically through a community-driven experience.
Solution
Design a music-first social platform that empowers fans and artists to connect, share, and discover — driven by community instead of algorithms, and enriched through powerful music metadata and APIs.
Constrains
The project was developed within a short timeframe. It focuses on MVP features and relies on third-party streaming platform APIs for metadata integration and consistency.
Impact
Early testing confirmed that users would feel more connected to their music community, validating the MVP’s value proposition. This created a solid foundation for scalability and future growth, proving that a simple, music-first experience could foster meaningful engagement.
Research & Insights
Understanding how the music community connects
After desk research, a benchmark, a survey for fans and musicians (+165 answers), 4 interviews with fans and musicians, a shadowing session and a safari, I extracted the following main insights:
There is not single platform that unites music lovers
Most music platforms are too specific, and there is no widely adopted place where fans and musicians can come together with all the resources they need in one place.
Accessing the community is difficult
There is a strong sense of community among music lovers, but it’s still difficult to access and engage with it.
Music jams and venues are hard to discover, bands struggle to find committed members with similar interests, and musicians feel their content doesn’t stand out.
Users crave a more human experience
Today, music is driven by algorithms and numbers, but what fans truly want is a space to share and experience music with people who share their passion. Both fans and musicians long for a way to connect more directly.
There is a discrepancy across streaming platforms
Users often share links to their favorite songs, but their friends use different streaming platforms — so most of the time, they never end up listening to the music.
Solution
A music-first united platform for the community
Music lovers are looking for a music-first app where he can share his songs with the community, no matter the platform, and where we can also connect and discover music posted by fans or musicians they like.
Music-first
WeTune aims to become the central music platform — a space where fans and musicians can connect, share, and discover.
It brings events, opportunities, and music resources together in one place, making the whole music ecosystem feel unified and accessible.
Alike users based on profiles
Users can choose to be fans, musicians, or both. The app tailors the experience to each profile, dividing the feed so artists gain visibility while fans see content that fits their taste
It also helps musicians find potential bandmates with a similar style, and enables natural interaction between both profiles through shared music interests.
Communities
Users post music through APIs that pull and unify metadata from streaming platforms.
WeTune curates this content and organizes it into genre-based communities, where people can explore posts from others with similar taste and filter by tags, artists, bands, or specific songs to refine discovery.
Personalized
Users select their preferred streaming platforms, and every shared song appears with a preview and a direct link adapted to their choice.
This makes recommendations effortless and immediate, reducing friction and turning music discovery into something intuitive and engaging.
Prototypes
How the music community connects
Discover what your friends and favorite bands are listening to
See what songs your friends are now playing or have been playing.
Besides, check what your fans and musicians you follow have been sharing. New music recommendations!
Share your favorite songs
Want to share a song, album or artist you like? Go ahead!
As all music content is associated with an ID, you can import from any streaming platform and edit the data you want to display based on selected options.
Discover new pop bands and songs — and fans
As the music genre is extracted from streaming platform's metadata thanks to the APIs, the content can be organized by communities.
So you can discover new music content shared by fans or musicians by genre!
Or filter to search by album, artist, song, duration… Maybe you can know and connect with new Sabrina Carpenter fans!
Share and chat with other fans
You can also connect with the community individually. Send songs and share your opinion.
Songs will be stored so you don't lose any musical connection between both of you! You won't forget that Boygenius song Jackson asked you to listen to.
